René Bachmann

China Swiss Hub / Lucerne

mybow Brand Consulting offers brand consulting for companies that want to take the next step. In addition to brand consulting and the creation of new brands, mybow provides support throughout the entire process. mybow works with professional partners and has a large network in Switzerland and China. ChinaSwissHub is a specific area and focuses on brand localisation for companies from China.

Sacha Stöcklin

Cieacas / Shanghai China

The Center for Innovative & Entrepreneurial Culinary + Services (CieCAS) specialises in food and beverage professional development for vocational schools. Our courses aim to equip chefs and service staff with the skills they need to become professional kitchen and restaurant operators, similar to a chef or maître d'hôtel in Switzerland.

Marco Mehr / Christoph Wildhaber


The Zug Commercial and Industrial Training Centre (GIBZ) teaches around 2000 apprentices in 28 different basic training professions. In addition, over 200 students take part in courses in higher vocational education and training (HBB) and further vocational training courses. We promote their growth with practical teaching using state-of-the-art methods and an attractive learning environment. The Learning Support Office supports talented students and organises internships abroad.